Cellist Zoe Keating might not be a household name (yet), but she has nearly 1.4 million followers on Twitter. In an interview with Rockdex’s blog, she explains that the key to social media success is to be slow and steady. “I don’t believe in the marketing push. For an artist just starting out, having that marketing push to make a big splash won’t be very long-lasting. My strategy is to get the person next door interested, and the person next door might get their friends interested. I’m in this for my career, not just a one-off thing.” That said, she admits that Twitter adding her to its ‘Suggested Users’ list was a big factor in her following.

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