Here’s an intriguing deal: News Corporation has bought a stake in music startup Beyond Oblivion. Who they? The company’s site describes it as “a radical, highly disruptive music service that combines the stickiness of a social network with unlimited life-of-device access to the largest music library on Earth, within a vast ecosystem where content owners are paid per-play no matter if the original music file was ripped, bootlegged or legally or illegally downloaded”. It’s scheduled to launch on 10 October, although CNET suggests it has yet to sign licensing deals with rightsholders.
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Tools :: We Are Giant
With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that…