Forrester analysts Josh Bernoff and Augie Ray have presented their latest research into online word-of-mouth, which may be essential reading for music marketers. It includes a ‘peer influence pyramid’ which divides internet users into three groups: social broadcasters, mass influencers and potential influencers. We won’t try to summarise it all in a paragraph, but it covers how best to target these different groups, and outlines what kind of buzz you can get – IF people are interested in your music, of course. Source: Mashable

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