UK music service we7 says that it’s just had its first month where its advertising revenues were enough to cover its on-demand streaming costs. The company says that one million plays of a song on its service generates payments to rightsholders of between£2,000 and £4,000. “Making ad-funded music on-demand add up has been our single ambition since we7 first started,” says CEO Steve Purdham. “Now that we have achieved this momentous milestone we feel confident about increasing scale.” The press release doesn’t mention Spotify by name, but takes a swipe at “revenue share models which shift the risk to the artists and songwriters” – a clear reference to the ongoing debate around Spotify’s payouts to, yes, artists and songwriters. Source: Music Ally Blog

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