eMusic has gone live with its Access + Rewards initiative in the UK, offering its customers a range of discounts and offers from partners in the ticketing, merchandise and gadget fields. It includes 20% off headphones, hi-fis and Wi-Fi radios, as well as half-price subscriptions to various Future Publishing music magazines. It’s one of the first online music service to use offline rewards as a loyalty scheme for its users. eMusic first launched Access + Rewards in the US in March.

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