Bernstein Research analyst Toni Sacconaghi reckons that iPhone developers could trouser $825 million from Apple’s new iAd platform this year alone. That’s a hefty addition to the $1-$1.8 billion he thinks they make already from app sales. Sacconaghi suggests that Apple will make a further $815 million from iAd this year, and thinks it could attract big media brands including newspapers and broadcasters.

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