New research from the US-based NPD Group claims that 75% of iPhone and iPod touch owners use their devices to download entertainment content and apps – considerably ahead of the 19% of games console users who do so. The report claims that overall, 16% of people aged 13 and older in the US use devices other than their computers to download, with free apps the most popular category, followed by games and then music.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *