Are you influential if you have a million Twitter followers? Not necessarily. A new research paper from the Max Planck Institute for Software Systems in Germany claims that better measures are the number of retweets and mentions of a user, and that having lots of followers isn’t necessarily linked to that. “Businesses, rather than trying to put emphasis on the follower count, could try to increase audience responsiveness in their fields,” says lead researcher Meeyoung Cha. Something to think about for bands too. Source: Harvard Business

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