US mobile entertainment firm Myxer has published a report claiming that its female users downloaded twice as many downloads in April as its male users. Women accounted for 67% of its content downloads for the month: 4.5 million in total. Men downloaded just 2.2 million items during the month. Myxer says that it has 1.7 times as many women as men using its service, which is one reason for the disparity, but also that its average female user downloads 17% more content than the average male.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *