Online TV and music video portal Hulu is launching a new version of its player, with new features including ad tailoring and personalised recommendations. The former involves giving viewers thumbs-up and thumbs-down buttons to click when watching ads on the site, to let Hulu know if they want to see ads for similar products in the future. Meanwhile, the Hulu homepage will now have personalised recommendations based on what a user has previously watched on the site.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…