Snoop Dogg is the latest artist to try to cash in on the growth of virtual items. The rapper has signed a licensing deal with virtual goods firms PlaySpan and Virtual Greats to sell a range of items, including hats, sunglasses, musical instruments and, bikinis. The items will be sold initially in virtual world IMVU, with prices starting at $2. PlaySpan plans to extend the range into other worlds, and possibly Facebook too. Snoop follows Britney Spears and Justin Timberlake in launching his own virtual range.

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