Sony Music Entertainment has announced plans to bundle music with tickets for Latin artists Chayanne, Camila and Daddy Yankee this summer. The Music Ticket+ initiative was trialled last year with Argentinian artist Gustavo Cerati, with fans buying tickets for his December Buenos Aires gig getting a code for a free download of his album. Brand-M reports that nearly half the 15,000-strong audience downloaded it.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…