YouTube’s ambitions in the live music webcasts space were shown with its U2 livestream last year, and now it’s announced plans for another. This Saturday, it will be streaming a gig by The National in New York free of charge to its global users. What’s more, music portal Vevo is on board as a partner – you’ll remember that Google/YouTube runs Vevo for the latter’s music industry shareholders. The concert livestream will be shown on YouTube, with Vevo branding. Famous documentary makers D.A. Pennebaker and Chris Hegedus will direct, and American Express is sponsoring the event. TechCrunch says that more livestreams from both YouTube and Vevo are planned for the coming months.
YouTube and Vevo team up for The National livestream
