veVevo’s latest big-brand partner is Colgate-Palmolive, which is sponsoring a new series on the music video site called Charging Up The Music. The theme: artists who are ‘recharging’ the music scene by trying a different sound. Initial artists to feature include Orianthi, Neon Trees and Debi Nova, with the latter’s episode having been streamed more than 800,000 times already, boosted by her appearance on US TV show Dancing With The Stars. The product being promoted is Colgate’s MaxWhite toothpaste (i.e. don’t expect Shane MacGowan to be getting a featured spot anytime soon…)

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