Interactive music firm MXP4’s latest service is a karaoke tool that can be used by bands and labels to run fan contests. French Pop Idol winner Christophe Willem is the guinea pig, via a partnership between MXP4 and FanShake. Fans will sing along to his Lost In Berlin track, before their peers vote on which versions they like best. Six winners will get backstage access at Willem’s upcoming Paris gig. Source: Brand-M
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…