The latest startup trying to bring social features to live music is Fatsoma, which tries to get concertgoers flogging tickets to their friends, for a commission. When someone buys a ticket from the site, they are able to become a ‘rep’ for that gig, with their own ticket page on the site to point friends to. “When a customer buys a ticket from that link or ticket page the rep is paid commission at a rate set by the promoter,” explains director Paul Stacey. The site has been around for a while, but has just launched its second-generation version. Source: Brand-M

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