News

Pepsi to launch Proper music downloads campaign


Tags:

Pepsi has teamed up with entertainment firm Bluewave Group for a new campaign to offer music downloads from new and established artists. Due to launch later this year, it will be marketed under Pepsi's 'Proper' umbrella, and will have both online and offline (bottle caps, in this case) elements

The full article is available to our subscribers only.
Login

Subscribe

(where there are options for monthly, twice-yearly, annual and trial subscriptions)
Music Ally

Sign up for Music Ally’s free weekly newsletter, The Knowledge – at-a-glance analysis of the modern music industry

Read More: News