Phoenix Sun basketballer Amar’e Stoudemire has just done something pretty innovative on his Facebook page, which music artists might learn from. He teamed up with AtCost.com and Razorgator Tickets to launch a group buying store: fans buying tickets to see the playoffs got them cheaper if enough people bought them by a certain time. “The people behind the strategy and application are proving that the combination of celebrity and social media carries real power measurable in dollars and fan promotion,” claims Mashable. Now imagine a band doing the same thing with gig tickets…
Like what you’ve read here? This is just a snippet from our subscription service.
Our subscribers get the most important digital music news and analysis delivered to them every morning and full reports every week plus access to a massive archive of data and previous reports.
For a free two week trial of Music Ally, sign up here. No strings attached – we promise!