After weeks of flak, Facebook will today start rolling out new privacy controls for its users, in an attempt to ease fears about how little control they have over how their data is shared. VP of product Chris Cox announced the news at yesterday’s TechCrunch Disrupt conference, saying that the new controls are “drastically simplified”. Music services like Pandora and Spotify, who are using Facebook’s new Open Graph sharing system, will be watching with interest to see what impact the new controls have on people’s willingness to share their data with external services. Source: TechCrunch

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