We were only writing about YouTube celeb Greyson Chance the other week, and now he has a record deal. Not with a major though: with a new label called eleveneleven that’s been launched by US TV personality Ellen DeGeneres. 12 year-old Chance is one of her first signings, having racked up more than 20 million views of his videos on YouTube. He’s being backed by big management too: Chance will be co-managed by Troy Carter (Lady Gaga) and Guy Oseary (Madonna). Source: Billboard
Ellen DeGeneres’ new label signs YouTube star
