Fresh from its partnership with YouTube to livestream a gig by The National, Vevo has announced its next webcast. It’ll be streaming the FIFA World Cup Kick-Off Celebration in South Africa on 10 June, which is due to star Alicia Keys, Amadou & Mariam, Black Eyed Peas and John Legend. “If we can create more events that can’t be recreated in that one moment and time, then those have an intangible value to them that is interesting to certain brands that are looking to gather large audiences together at the same moment in time to deliver a message that is very timely,” says CEO Rio Caraeff. Quite. Source: Billboard

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