In a rare public interview, Apple CEO Steve Jobs appeared on-stage at the D8 Conference last night in the US, answering questions mainly on iPhone, iPad and Apple’s dealings with developers. However, he had some interesting stuff to say about how he’d like to see the movie industry evolve. “When we went to the music companies, we said “who is your customer?” And they said, “Best Buy, Tower”…their distribution partners. But that wasn’t their customer. They needed to recognize who their true customer was….So what changed in the music business was not the back end, but the front end. The way that you market to the consumer….The film industry needs to embrace that. And it needs to let people watch the content they want to watch, when they want to watch it and where they want to watch it.” Source: All Things Digital
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