Pepsi has teamed up with startup Stickybits for a trial that puts barcodes on its cans, then gets people to scan them with their smartphones. When they do, they can access videos and links tied to the barcode, while also uploading their own Pepsi-related videos, photos and comments. It’s that two-way interaction that’s Stickybits’ USP. You can imagine that this sort of thing might work well with CDs, concert tickets and band merchandise…

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