O2 UK has become the latest big mobile operator to abandon its unlimited data tariffs for smartphone users, swapping them for new plans starting at £25 for 500MB of data a month, and rising to £60 for 1GB. The news follows AT&T’s similar move in the US, and reflects a growing determination among operators to row back on their previous offers of unlimited data – even if they were usually subject to ‘fair use’ clauses. There are implications for music: expect even more awareness of and demand for offline cacheing features in streaming music apps, as seen in Spotify and other apps. Source: Mobile Entertainment

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