In case you missed it in this week’s Music Ally Report… The daily number of people signing up for Spotify’s paid Premium service has doubled since the update to its desktop client in late April that added Facebook-fuelled social features and the ability to play a user’s locally-stored music. That’s according to UK MD Paul Brown. “As we put Social and Local out there, Premium subscriptions doubled on a daily rate. For us, it’s increased consumption, it’s brilliant for discovery, and we’re getting a net positive increase in people stepping up the ladder to pay.” It’s worth noting that Spotify also launched its Spotify Unlimited service a few weeks ago, which cut the monthly subscription costs by half. Source: Music Ally Blog
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