One of the digital trends we’ve been covering in the last year is the renewed popularity of webcast gigs, through new startups like Ustream and Livestream, as well as (for big acts) via YouTube and Vevo. The latter’s CEO Rio Caraeff has been telling Billboard why it’s been so quick to get into gigcasts with The National and last week’s World Cup Kick-Off concert. “A lot of the sponsors we’re working with today are asking us for more live events. Did I think we would be doing this live event strategy so soon? Not exactly. I thought we’d be getting into this at the end of our first year, not in the first one or two quarters of our business. So it’s something we’ve moved up in our road map because we see incredible demand from the advertising marketplace for more events.” Source: Reuters

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