Twitter has already announced its plans to introduce ‘Promoted Tweets’ advertising, where people can pay to have their branded tweets appear in the Twitter timeline. Now it seems there’ll be another level: ‘Promoted Trends’. The idea will be that brands can pay to have a specific keyword appear in Twitter’s Trending Topics list, which tracks hot phrases on the service. Anyone clicking on a Promoted Trend will see a list of tweets, with the sponsor’s Promoted Tweet at the top. Got that? However, for now, it’s just a test, with only one Promoted Trend being visible at any one time. All Things Digital, which broke the story, suggests Twitter is aiming to charge “tens of thousands of dollars” a day for the slot.
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