Chinese music magazine re:spect has teamed up with agency Grey Group for a hard-hitting new campaign against online music piracy. It’s called Let the Music Live On, and takes the form of a spoof pirate site called Freemusichk. It offers retitled versions of albums by the White Stripes, Blur, Madonna and Amy Winehouse, with the twist that when you click to download the albums, the stars are killed in a variety of unpleasant ways (grenade, sniper rifle, etc). The point is serious, but it’s one of the first anti-piracy campaigns we’ve seen with a sense of humour.
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