Apple turns its iAd service on at the beginning of July, but music service Pandora is launching its own ‘iPad advertising platform’ now, as an alternative. What’s more, it has already signed up Starbucks, Lexus and Budweiser as the initial brands. Pandora is promising to target users by gender, age, location, the type of music they like, and the time of day. It’s also letting advertisers use video, audio and direct response units in their in-app ads. “Pandora users already engage with their Pandora application to the tune of eight times an hour, refining their stations or interacting with relevant advertising. We expect that engagement to be in full-force as they experience the appealing and relevant ads playing in concert with their musical experience on the iPad,” says chief revenue officer John Trimble. Source: Press Release
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