The latest Entertainment and Media Outlook report from PricewaterhouseCoopers claims that 2013 will be a turning point for the music industry, with sales starting to rise again after years of decline. The report claims that spending on recorded music will rise from $26.4 billion in 2009 to $27.9 billion in 2014, with digital sales overtaking physical sales in 2011. Partnerships will be the key, claims PwC partner Stefanie Kane. “You will see the record labels working more closely with the technology companies, with telephone companies and wireless distribution businesses, to try to figure out a model that’s what consumers are looking for.” In 2014, PwC thinks that digital music sales will reach $17 billion – up from $8.1 billion last year – while physical sales will have fallen to $10.9 billion by 2014.

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