UK supermarket chain Tesco is working on a digital locker service. The idea would be to tie physical CD and DVD sales in-store to digital versions of that content accessible online. “The way it would work practically is that when you buy a disc in store or online, that title would be put up into your Digital Locker which would immediately be accessible from devices registered to that locker,” explains Blueprint Digital CEO Richard Bron, whose company is working with Tesco on the scheme.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…