Israeli mobile operator Pelephone is close to signing up its 100,000th subscriber for its MUSIX all-you-can-eat service, and has just added UMG’s catalogue. The service is run for Pelephone by Helicon, which has been a long-term partner for UMG in the territory. Pelephone’s VP of content and products Guy Bauman estimates that it will pass 150,000 subscribers by the end of this year.

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