Orange has created a partnership with Universal Music Group to target young prepay users. People who top up their accounts with at least 7 Euros wll get access to thousands of tracks to be listened to online and on mobile phones, via voice calls in the latter case. There’ll be a ‘Music Box’ section of the website for users to build playlists, which can then be shared with friends via social networks, email and SMS.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…