The latest D2C music startup is Fanit, which lets music fans create a single account, then use it to send money directly to their favourite artists. It’s called the Fanit Artist Support system, and claims to send 100% of the proceeds to the artists. “As people continue to consume music in new ways the old model of supporting an artist by purchasing an MP3 or CD don’t really work so well,” says Fanit’s Jason Schultz. There’s a strange twist though: “In situations where the artist or associate creates a problem the money will instead go to the Acumen Fund. This creates an environment where every outcome is a positive one no matter how people conduct themselves”. Hmm. Source: Music Industry Report

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