File this under novelties, but fun ones. Rapper Asher Roth is touting an augmented reality business card which, whenever captured on a webcam by his people, generates the homepage of his website. No, it didn’t really make sense to us either, but looks pretty good when you see it. Roth worked with agency BBH on the idea, along with Japanese augmented reality firm Saqoosha. People who visit the website can then view an archive of photos of Roth holding his business card in different places. Source: Creativity

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