UMG has inked a deal with mobile content firm m-Wise in the US to get “fully managed mobile storefront solutions with keyword management platform and campaign creation”. m-Wise’s platform will tie into mobile operators as well as UMG’s existing mobile partners – Mozes, Echospin and Netbiscuits – and will allow the label to promote free stuff, sell individual pieces of content, and bundle content together.
UMG has inked a deal with mobile content firm m-Wise in the US to get
