Nielsen claims more than 40% of US internet users’ online time is spent on social networking, playing games and emailing – 22.7%, 10.2% and 8.3% respectively. Social networking has seen the sharpest rise – in June 2009, it accounted for 15.8% of people’s time online. Nielsen analyst Dave Martin says this is leaving “a whole lot of other sectors fighting for a declining share of the online pie”. Video/Movie sites grew to 3.9% of internet time, but in Nielsen’s list of the ten most popular online activities, music doesn’t appear at all. However, on the mobile internet, it’s a different story: music is the seventh most popular activity, behind email, portals, social networks, search, news and entertainment. Music saw more than 20% increase in share of US mobile internet time year-on-year.