The new album from Arcade Fire was sent out early to fans who’d pre-ordered on the band’s own website – and they were all emailed links to download it in MP3, FLAC and Apple Lossless formats too. But it’s the ‘Synchronised Artwork’ version of the album that’s more interesting. Using an iTunes feature that’s usually used to synchronise content with podcasts, the band made a version of The Suburbs that shows lyrics and artwork while the album plays, along with links to various websites. Arcade Fire worked with Topspin on the digital distribution campaign.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…