Universal Music Group has removed its music videos from MTV’s stable of websites, after negotiations about a new deal broke down. Interestingly, the negotiations were being led by Vevo, UMG’s joint venture with Sony Music Entertainment. “MTVN has been unwilling to negotiate a fair syndication deal with Vevo to carry our artists’ videos and consequently our videos will not be shown on their online properties,” says a UMG statement.MTV’s response: “During our recent discussions with Vevo, we were unable to reach a fair and equitable agreement for rights to stream UMG artists’ music video content.” Vevo boss Rio Caraeff says negotiations are still ongoing though. Some possibly relevant context: MTV recently signed an exclusive deal to sell ads around Warner Music Group’s music videos across all websites.

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