comScore has issued some more research here in Europe, revealing that in June, 31% of all UK mobile owners used apps. That means that out of 48.5 million mobile users in the UK, 33.5 million didn’t engage with apps in any way. When it comes to smartphone owners specifically, 71% used apps in June – but only 28% of UK mobile users own smartphones.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…