PIAS’ digital marketing division received a big boost yesterday with its nomination for a BT Digital Music Award, for its recent Dan le Sac Vs. Scroobius Pip campaign. The pair ran a GPS Hunt around their Bristol gig, funded by O2, driving fans through to their Facebook page. PIAS’ Darren Hemmings told us about the success. “Monthly uniques were up 243%. Facebook fans grew by 218%. Interactions per day were up 500%. On the last tour the band were reaching 6,500 people. On their autumn tour they’ll be reaching 17,000,” he says. “A telling stat for me was the monthly engagement stats on Facebook. Over 60% of the fanbase was interacting every month. This is a massive figure, given on average other artists I have worked with are lucky to manage 20-25% of their fanbase interacting per month.”

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