Having shifted its focus to beta tests in the Asia-Pacific region, Qtrax has now appointed Lance Ford as its new co-president and chief marketing officer. He previously worked as an adviser to the company at Rebel Digital, with former Spiralfrog boss Robin Kent. Qtrax says his appointment co-incides with a new ‘cutting-edge 360-degree’ advertising model for the much-maligned startup. “Advertisers are looking for concepts and people that accommodate their needs,” says boss Allan Klepfisz. “Qtrax has a completely new take on generating ad revenues globally. And what we think are really enticing propositions for consumers, that will provide other revenue streams- and impact on piracy.” Watch this space (again).