Singer/songwriter Lissie Maurus has released a nifty online video for her new single Cuckoo. It lets viewers pick a location on Google Maps, with the backdrop to the video changing according to the weather in that location – sunny, cloudy etc. There’s even an in-video weatherman, who interrupts the song with a quick forecast according to the location chosen by the viewer. It’s just the latest in a line of fun, interactive music videos designed to pick up viral steam online – something we’ll be investigating in more detail in our Sandbox report tomorrow.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…