mSpot CEO Daren Tsui has been talking about the company’s recently launched music locker service, saying that the company hopes to upsell users to a more traditional music subscription. So, while the company has not sought licences from labels for the locker service, it plans to use the data that it harvests on what users are listening to to a.) persuade labels to license it for other services, and b.) persuade those users to upgrade. “We believe we will be managing a very valuable set of user data (what music users own and listen to) that will allow us to accurately upsell products and services in a nonintrusive and secure way.”
mSpot sees unlicensed lockers as stepping stone to licensed services
