As predicted, yesterday saw Sony’s consumer tech division unveil plans for a major cloud music play. It’s called Music Unlimited, and will be based on its Sony Online Services connected platform, which has been renamed as Qriocity. What is Music Unlimited? “It is a cloud-based digital music streaming service that gives music lovers access to millions of tracks stored and synced with your devices,” said Sony Europe president Fujio Nishida at the launch yesterday. He promised that Music Unlimited “will be going live by the end of the year”. It will deliver music to Sony TVs, Blu-ray players, PS3 consoles and PCs, although details of pricing, catalogue and how mobile device fit in remain unclear. Name sounds familiar? Vodafone launched its own Music Unlimited service two years ago…

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