BMI claims that the US ringback tone market dropped 7.2% in the year ended 30 June, from $195 million to $181 million. However, it clarifies that usage of RBTs isn’t falling – just the revenues from selling them. “We believe that this is a result of the emerging trend of bundled services, where ringbacks are made available as part of a package,” says SVP of corporate strategy Richard Conlon. BMI is anticipating a boom in mobile streaming music services, though. “This shift is driven by the increase in handheld data devices, enhanced content offerings and improved wireless infrastructure. The industry is coming into alignment to deliver new streaming-based services that we feel will equate to growth.”

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