Topspin has announced an agreement with French firm Technicolor to use its mp3HD format for artists using its digital marketing platform. mp3HD is the work of Technicolor and Franhofer IIS, giving it a bit more legitimacy in the crowded ‘next-generation MP3’ wars. It offers lossless audio compression, but is also compatible with existing MP3 players. “When given a choice, nearly 40% of Topspin consumers choose a high definition audio format,” says Topspin CEO Ian Rogers. “We are pleased to be the first retailer to offer mp3HD to consumers.”

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