The stick of the UK’s Digital Economy Act is warnings and ultimately technical measures for illegal filesharers. However, the carrot is the launch of more innovative digital services.Today sees the launch of IC tomorrow, an initiative from the UK’s Technology Strategy Board that aims to establish ‘next generation digital test beds’ for new products and services – not just for music, but for film, TV, books, magazines, games and data.Music Ally is working with the DCIS as a licensing consultant for the initiative, which aims to connect startups and services with content rightsholders, to launch experimental trials. Music-wise, content partners who have agreed to be a part of the process include: EMI, PIAS, PRS for Music, Sony Music, Universal Music UK and Warp.It’s also being supported by AIM, BPI, FAC, Musicians Union and Music Publishers Association. We’ll explain more in this week’s Music Ally Report.

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