Online ticketing firm Eventbrite has published some stats on how much it’s worth when someone ‘shares’ details of one of its events on various social networks. Apparently, a share on Facebook is worth $2.52, compared to $0.43 on Twitter, $0.90 on LinkedIn and $2.34 through ’email friends’ features. “It shows us how relevant shared event content is [to] an individual’s social graph,” says Eventbrite president Julia Hartz. “Maintaining this stickiness is key to Eventbrite’s growth — as more and more people share the events that they are excited about, growth scales exponentially if you maintain relevancy.”

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