Remember Choruss? The US scheme was intended to legalise and monetise filesharing in US colleges and universities, and was the brainchild of former WMG executive Jim Griffin. However, the initiative is now on ice. “My fault, I blew it,” Griffin tells GigaOM. “We couldn't even find half of the rights holders.” He also makes a...
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The Sandbox Guide to… Spotify’s new marketing tools
Spotify’s recent “Stream On” event generated headlines for the unveiling of its mobile app’s new homepage, but it included a number of other product announcements that, for music marketers, are just as significant...
March 29, 2023